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Bruce Whitman '80 Publishes First Book - The Inner Jury


The Inner Jury:

Winning Trials with Psychology 

Modern Trial Science 

Solutions To Common Dilemmas

Bruce B. Whitman, a trial attorney for more than 33 years, has completed his first book, The Inner Jury: Winning Trials With Strategic Psychology -Modern Trial Science -Solutions to Common Dilemmas. Expected release date is March 1, 2014.

The Inner Jury is without a doubt the most important and essential book for lawyers ever written to consult from the moment they take a case to the end of the trial.  The use of the ideas, principles, and methods carefully laid out by Whitman can mean the difference between success and failure in persuasion of the jury.

Whitman’s mission is to teach and help trial lawyers effectively persuade by using proven psychological and psychiatric methods that reach the subconscious of the deciders, in order to maximize the opportunity for success in the courtroom.  For many years, Whitman and others have used methods similar to those used by psychotherapists and analysts in order to successfully lead the jury to a verdict they can feel good about and award damages to the plaintiff.  

In this book, he cites examples of the specific methodologies he and other lawyers have used in actual trials, and explains the psychodynamics of how to reach jurors in a deeper sense, and also how to overcome the natural resistance that people have to changing the status quo, which helps the jurors to internally accept the difficult concept that in order to pay Paul, they have to rob Peter.

Whitman also introduces the reader to additional methods of persuasion that have had success in other fields - such as medicine, the news media, sports, social networking and public relations - explaining how they may also be used, in conjunction with his psychotherapeutic model, to successfully influence jurors in the courtroom.

Whitman firmly believes that the first principle has to be acceptance of the truism that the Jury is the most important participant in any trial.  According to Whitman, “The most successful trial lawyers concentrate on what the jurors need from the lawyer and how the jury perceives the trial, rather than focusing solely on their own performance and inner struggles.”


The 176-page book is organized into five parts:

Part I: The Psychodynamic Courtroom – discusses specific psychodynamic tools such as Positivity, How to Explain and Define Negligence, Overcoming Resistance and Repression, and fostering Intuition and Healing and How to Use Group Dynamics to Encourage Unity.

Part II: The Scientific Courtroom – addresses the Emerging Science of Jury Trials, developed by other lawyers and legal scholars, Effective Use of Trial Consultants and importance of using Focus Groups to Frame the Themes of the Trial.

Part III: Dilemmas and Solutions – topics discussed include - How to Get Good Jurors in Voir Dire, How to Weed Out Bad Prospective Jurors, How to Open, How to Deal with Selective Memory and How to Enhance Memory through technology and such devices as Hinting, Introducing, and Framing.

Part IV: Using Emerging Principles From Other Fields – includes how scholars have improved performance and Success in Medicine, Politics, News Media, Sports, Social Networking/Public Relations and Neuroscience, and how to Adapt these Principles to Courtroom Success.

Part V: Merging Trial Strategy & Dynamic Psychology To Overcome Challenges – highlights include Women Trial Lawyers – Using Gender as an Advantage, How to Use Difficult Jury Instructions, Arguing Equity, Getting the Verdict, Ethics and Self-Analysis and Introspection.

Read Whitman's Bio here.