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Bill Keating, Jr. ’79 is Recipient of the Alumni Distinguished Service Award


The Alumni Distinguished Service Award, presented by the University of Cincinnati Alumni Association, recognizes those individuals who have rendered outstanding, faithful and selfless service to their alma mater.

Bill Keating, Jr.  Bus '76, Law '79

When you combine accomplishments as a student-athlete, success in professional life and deep commitment to UC, there are few Bearcats like Bill Keating, Jr. Keating compiled a Hall of Fame career at academic and swimming powerhouse St. Xavier High School, then replicated it with a Hall of Fame career as a Bearcat. In his four years, he earned both his BBA and MBA while being awarded the coveted Jimmy Nippert Award as UC’s outstanding graduating student-athlete.

After graduating from UC Law School, Keating has had a successful career as an attorney with Keating Muething & Klekamp. He primarily practices corporate law while also advising clients in business succession planning, executive compensation, and estate and tax planning. He has been selected to The Best Lawyers in America list.

He dedicates his time and energy to a variety of community causes, serving in board and leadership positions with Magnified Giving, GCNKY Women’s Sports Association, the Pro-Seniors, St. Ursula Academy, St. Xavier High School, the Greater Cincinnati Sports Corp., and a number of other organizations that promote education and athletics.

Keating’s love and support of his alma mater truly stands out. After his sophomore year, he donated his athletic scholarship back to UC and became a dorm resident advisor. At graduation, he donated his first paycheck to UC. At age 27, he became the youngest person appointed to the UC Board of Trustees, serving from 1981 to 1990. He chairs the Lindner College of Business Board of Advisors and is vice-chair of the UC Center for Entrepreneurship, past president of C-Club, and former trustee of UCATS.

He has also provided tremendous support to women’s athletics and was the driving force behind selling out recent women’s UC-Xavier basketball games. He also chaired the effort to honor the pioneers of women’s sports by finally awarding their varsity letters. He has received the highest honors bestowed by UC Athletics through induction into the James P. Kelly Athletics Hall of Fame and the Order of the Black Blazer. In addition, the Lindner College of Business has honored him with its Distinguished Service Award.

In short, if there’s a club, committee or board at UC, it seems there’s a good chance Bill Keating, Jr. has been, or still is, involved in it — and quite possibly leading it. He has come to personify the words “UC Alumni Distinguished Service.”